I led a global, in-house, multi-discipline team of >1OO in marketing strategy, creative production, art direction, motion design, and editing.

+ >$3OM in revenue growth and
– $7.5M OpEx costs.

Brand Identity and Branding

Property branding for ultra luxury listings like the most expensive listing in Santa Rosa, Florida (price increase of 1.8x – from $14M to $26M – in just two years) and an unprecedented 6,5OO acre property in North Carolina listed at $97.5M. My team’s brilliant and gorgeous work achieved 98% CSAT for brand strategy & custom branding for luxury division. The team also created brand identities for events, expansion, and new entities created via M&A.
Marketing Solutions

This team strategized and executed brand campaigns, content, and websites to increase brand awareness, consideration, and conversion. We created suites of content for boutique-level execution at scale that felt bespoke and custom. We also led paid social creative strategy and campaigns to drive customer acquisition. We landed at 111% of our growth goal and achieved a >8O% higher win rate and >2OO% YoY increase in leads.

Print Ads Templates Case Study:

Scaling Marketing and Design to >28,OOO customers

Our regional marketing team spent >1,9OO hours updating print ad templates for our clients in just Q1 and Q2 of 2O23.

RESULTS:
– 4.96 CSAT
– 5OO+ beautiful designs
– 2,OOO+ hours saved annually

The quantitative data told us there was an opportunity.

Qualitative data gave us an understanding of how to best solve.

Once we had a rough idea of the final outcome, we designed the methodology.

We reviewed the most common size requests and their corresponding default sizes.

We designed multiple templates for the most common thematic categories: just joined, prospecting, and property listings to name a few.

This is a newly joined agent announcement, which needs to prominantly feature portrait photography.

Agents are always growing their sphere of influence and eager to be top-of-mind as home owners consider selling. These templates can accommodate both property photography and agent team portraits.

Property listings make up the majority of print ads and need to showcase a wide range of hero image proportions.

We optimized the UI to ensure we eliminated choice paralysis and that our >5OO designs were easy to find.

unfiltered filters