Christiana Mavromatis
O1
Luxury Storytelling
O2
Brand Identity
O3
Global Campaigns
O4
Innovation & Earned Media
Global Campaign Development
Global Campaign Development
MAC cosmetic’s Viva Glam campaign debuted
RosalÃa’s newest single as campaign anthem.
Modernizing Heritage
Modernizing Heritage
CARTIER launch event so impactful, brand
engagement & purchase intent skyrocketed.
Retail Brand Storytelling
Retail Brand Storytelling
Elevating What Goes Around Comes Around,
a luxury vintage resale brand, across all touch points.
Brand Identity & Design
Brand Identity & Design
Defining all creative for GSTQ: brand identity, brand strategy,
art direction & eCommerce, for DTC retail brand launch.
Luxury Branding & Visual Identity
Luxury Branding & Visual Identity
Leading a 12O-person team & all creative at COMPASS, luxury
brand identities & marketing campaigns to grow UHNWI clientele.
Global Campaign
Global Campaign
Leading MAC global digital creative strategy & execution, ideation, production & deployment across 9O+ markets.
Social Strategy & Content
Social Strategy & Content
Capturing culturally-relevant social content for COACH,
revitalizing a heritage brand & increasing followers & affinity.
Scalable Systems & Design
Scalable Systems & Design
Scaling COMPASS studio capabilities, architecting templates
& workflow to support marketing demands of 25,OOO+ agents.
Art Direction & eCOMMERCE
Art Direction & eCOMMERCE
ESSIE eCommerce strategy & redesign turned choice overwhelm
& high bounce rates into increased consideration & conversion rates.