Christiana Mavromatis
O1
Global Brand Systems
O2
Commerce-Driven Creative
O3
Digital Ecosystems & Architecture
O4
Enterprise Creative Organizations
Cultural Brand Leadership
Cultural Brand Leadership
MAC cosmetic’s Viva Glam campaign debuted
RosalÃa’s newest single as campaign anthem.
Innovating Heritage
Innovating Heritage
CARTIER experiences so impactful, brand
engagement & purchase intent skyrocketed.
Commerce-Driven Creative
Commerce-Driven Creative
Elevating What Goes Around Comes Around,
a luxury vintage resale brand, across all touch points.
Brand Codes & Architecture
Brand Codes & Architecture
Defining GSTQ: brand identity, brand strategy, art
direction & eCommerce, for a DTC retail launch.
Luxury Branding & Visual Identity
Luxury Branding & Visual Identity
Leading a 12O-person creative org & all output at COMPASS,
luxury brand identities & marketing to attract (U)HNWI clientele.
Digital Experience Architecture
Digital Experience Architecture
Leading MAC global digital creative strategy & execution, ideation, production & innovation across 9O+ markets.
Luxury Innovation
Luxury Innovation
Capturing cutting-edge & culturally-relevant content for COACH,
revitalizing a heritage brand to increasing followers & fans.
Scalable Systems & Design
Scalable Systems & Design
Scaling COMPASS studio capabilities, architecting templates
& workflow to support marketing demands of 25,OOO+ agents.
eCommerce Transformation
eCommerce Transformation
ESSIE eCommerce strategy & redesign turned choice overwhelm
& high bounce rates into increased consideration & conversion rates.