When media and creative work in lockstep, magic happens: you can ensure the right audience sees the right message, track performance of the creative, and optimize mix in real time to ensure ROAS. If a piece of creative isn’t working, you can pull it. If a piece of creative is killing it, you can push it harder.

Our paid campaign ensured the right messages were compelling the right audiences and as a result, it drove almost 3O% of all PELOTON H2 2O2O subscriptions, which was 3O% above our goal. This was also a 13% reduction in customer acquisition costs (CAC), the brand’s most critical KPI.