The creation and launch of a where-luxury-meets-streetwear DTC retail brand.
As Executive Creative Director of the brand, I led all creative: brand tone and voice, social content, eCommerce assets, and all ad campaign creative.
GSTQ is the creation of film producer and entrepreneur Dany Garcia.
I drove all brand strategy, paid strategy, creative development, budgets, and campaigns for launch and brought eCommerce revenue 18% above goal.
Brand identity:
eCommerce design:
