MAC Studio Fix doesn’t just come in the perfect shade for every skin tone, it also comes in three different formats allowing you the ability to solve your specific skin issue,
from covering scars to offering a matte finish for oily skin to masking under eye circles.
By embracing the fact that there are unique subsets of skin tones and skin issues for people in China, India, South America, Western Europe, (etc), we captured video and photo
content to create endless iterations of assets that would be relevant to each of our critical regions.
UX strategically aligned to easy discovery: via either product format or skin concern.
Video content to explain how real women used the product and rave reviews gave authenticity to efficacy.
Inspired by the weight of reviews and testimonials to the general consumer,
we cast micro Influencers to represent key issues and captured authentic, relatable content combined with a “how-to” application moment that isn’t intimidating.
Studio Fix is a complicated product: multiple formats, over 60 shades, used for a myriad of potential reasons...
the overwhelming number of variables makes messaging tough because each consumer loves the product for a different reason.
Over 100 pieces of content captured in a single day shoot.