What Goes Around Comes Around
Leading all creative for a luxury resale retailer, including eCommerce redesign, organic and paid social content, and all brand creative
Leading the eCommerce redesign, a complete overhaul, to address several key factors, including:
• Mobile optimization to accommodate >60% of site visitors
• More editorial content areas, specifically video
• Browse-ability with AI-leveraged customization
• A/B testing to identify the most compelling visuals and copy
• A more seamless user experience through checkout to reduce cart abandonment rate
Ensuring excellent information hierarchy on the PDP page was critical, as was including recommended products for continued browsing. A concise checkout process ensures a lower cart abandonment rate.
Travel-motif photo shoot for assets that can live from summer into fall. We captured over a dozen looks – including a diversity of RTW and accessories – with airplanes, motorcycles, and yachts in just one day.
