Social Innovation & Brand Engagement
Social Innovation & Brand Engagement
Making a Cartier event so captivating and impactful, it skyrocketed purchase-intent among a young, affluent audience
Art Direction & eCommerce
Art Direction & eCommerce
Revamping the UX & design of an outdated luxury DTC reseller with UX, SEO and content optimization to boost traffic, conversion & AOV
Art Direction & eCommerce
Art Direction & eCommerce
Global digital campaigns, content, and flagship eCommerce for Estée Lauder’s color cosmetics brand, MAC
Brand Identity & Design
Brand Identity & Design
Leading a team of >1OO FTEs at Compass, creating custom brand identities, campaigns, collateral materials & websites to attract luxury real estate buyers
Brand Identity & eCommerce
Brand Identity & eCommerce
Launched DTC apparel brand by developing all marketing: brand identity, brand strategy, art direction, and eCommerce
Art Direction & eCOMMERCE
Art Direction & eCOMMERCE
Turning choice paralysis and bounce into consideration and conversion for a brand consumers are used to seeing in salons but not necessarily buying for home use
Marketing Strategy
Marketing Strategy
A blueprint for templates enabled gorgeous creative done faster for more efficient and successful marketing of luxury properties on a national scale
Social Engagement
Social Engagement
Capturing content and leveraging native storytelling on social to increase the visibility of COACH’s RTW line launch >13x benchmarks
