Social Innovation & Earned
Social Innovation & Earned
Making a Cartier event so captivating and impactful, it skyrocketed purchase-intent among a young, affluent audience
Social Storytelling & eCommerce
Social Storytelling & eCommerce
Revamping the UX & design of an outdated luxury DTC reseller with UX, SEO and content optimization to boost traffic, conversion & AOV
Campaign & eCommerce
Campaign & eCommerce
Global digital campaigns, content, and flagship eCommerce for Estée Lauder’s color cosmetics brand, MAC
DTC Brand Storytelling
DTC Brand Storytelling
Launched DTC apparel brand by developing all marketing: brand identity, brand strategy, art direction, and eCommerce
Luxury Brand Identity & Design
Luxury Brand Identity & Design
Leading a team of >1OO FTEs at Compass, creating custom brand identities, campaigns, collateral materials & websites to attract luxury real estate buyers
Social Strategy & Content
Social Strategy & Content
Capturing content and leveraging native storytelling on social to increase the visibility of COACH’s RTW line launch >13x benchmarks
Art Direction & eCOMMERCE
Art Direction & eCOMMERCE
Turning choice paralysis and bounce into consideration and conversion for a brand consumers are used to seeing in salons but not necessarily buying for home use
Marketing Strategy & Design
Marketing Strategy & Design
A blueprint for templates enabled gorgeous creative done faster for more efficient and successful marketing of luxury properties on a national scale
